At Umlimi Platform (Pty) Ltd (“Umlimi”, “we”, “us”, or “our”), your privacy is important to us.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, mobile app, and related services (together, “the Platform”).

By using Umlimi, you agree to the terms of this Privacy Policy.

1. Who We Are

Umlimi Platform (Pty) Ltd
Registration Number: 2025/754852/07
Website: www.umlimi.trade

2. What This Policy Covers

This policy applies to:

• All users of the Umlimi website and mobile app (including buyers, sellers, and visitors);
• Any personal information collected through online forms, listings, transactions, or communications;
• Any related services offered by Umlimi (e.g. customer support, marketing campaigns, payment processing).

3. Information We Collect

We collect different types of information to operate effectively and provide you with the best experience on our Platform.

3.1 Information You Provide Directly

When you use Umlimi, you may provide:

• Personal details: name, phone number, email address, physical address, ID or company registration number;
• Account details: username, password, preferences, business profile;
• Listing data: ads, photos, descriptions, and prices you upload;
• Payment details: payment method, billing address (processed via secure third-party providers);
• Communications: messages you send to other users or our support team.

3.2 Information Collected Automatically

When you use our website or app, we automatically collect:

• Device data: browser type, IP address, operating system, and device identifiers;
• Usage data: pages viewed, links clicked, time spent on pages, app activity;
• Location data: if you grant permission through your device or browser.

4. How We Use Your Information

We use your personal information to:

1. Create and manage your user account;
2. Enable you to post, buy, or sell items on the Platform;
3. Facilitate secure payments and escrow transactions;
4. Communicate with you about your account or listings;
5. Send notifications, updates, and marketing (you can opt out anytime);
6. Improve the Platform’s features, performance, and user experience;
7. Detect and prevent fraud, misuse, or security threats;
8. Comply with our legal and regulatory obligations.

5. Legal Basis for Processing

Under the Protection of Personal Information Act (POPIA), Umlimi processes your information only when:

• You have consented to such processing;
• It is necessary for the performance of a contract with you;
• It is required by law; or
• It is necessary for Umlimi’s legitimate business interests, such as improving our services or preventing fraud.

6. How We Share Information

We may share your information with:

• Service providers: payment gateways, hosting partners, marketing and analytics tools, delivery/logistics companies;
• Regulators or law enforcement: when required to comply with legal obligations or court orders;
• Business partners: only with your consent, for special offers or collaborations related to Umlimi.

We do not sell your personal data to third parties.

7. Data Storage and Security

We use industry-standard measures to protect your data, including:

• Encryption of sensitive information;
• Firewalls and secure hosting environments;
• Access control for authorised staff only;
• Regular data backups and monitoring for vulnerabilities.

While we take every reasonable precaution, no online service can guarantee 100% security. You use the Platform at your own risk.

8. Data Retention

We keep your personal information only for as long as:

• It is needed to provide our services;
• Required by law (for example, accounting or tax purposes); or
• Until you delete your account or request erasure.

When data is no longer required, it will be securely deleted or anonymised.

9. Cookies and Tracking

Umlimi uses cookies and similar technologies to improve your browsing experience, analyse traffic, and remember your preferences. You can control cookie settings in your browser or device. However, disabling cookies may affect some Platform functionality.

10. Your Rights Under POPIA

You have the right to:

1. Access the personal information we hold about you;
2. Request correction or deletion of your information;
3. Withdraw consent for processing;
4. Object to direct marketing; and
5. Lodge a complaint with the Information Regulator (South Africa):

The Information Regulator (South Africa)
Email: complaints.IR@justice.gov.za
Website: https://www.justice.gov.za/inforeg/

To exercise your rights, contact us at support@umlimi.co.za.

11. Children’s Privacy

Our Platform is not intended for children under 18. If we discover that personal data has been collected from a minor without consent, we will delete it immediately.

12. International Data Transfers

If Umlimi uses service providers or servers located outside South Africa, we ensure that adequate data protection safeguards are in place (consistent with POPIA and similar international standards).

13. Changes to This Policy

• We may update this Privacy Policy from time to time.
• All updates will be posted on this page with a new “Last Updated” date.
• Continued use of the Platform means you accept the revised Policy.

14. Contact Us

If you have questions, concerns, or requests about your privacy or this policy, please contact:

Umlimi Platform (Pty) Ltd
Email: support@umlimi.trade

Last updated: 11 October 2025